RESUME

Interviewees: Dennis Balslev, CEO IKEA Germany. Fmr. CEO IKEA Denmark • Asger Leth, Director & Screenwriter • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • Peter Holten Mühlmann, Founder and CEO, Trustpilot • Henrik Fisker, Automotive designer and entrepreneur • Lars Liebst, CEO Tivoli • Christina Bilde, Spokes person Roskilde Festival • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Anders Kryger, Industrial PhD Fellow at MAN Diesel & Turbo • Andreas Rasche, Professor at Copenhagen Business School. Department of Management, Society and Communication • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Birgitte Mabeck, Head of fundraising and marketing Red Cross • David Angelo, Founder & Chairman, David & Goliath advertising agency • Fumiko Kano Glückstad, Assistant Prof. PhD in Cross-Cultural Communication & Cognition • Klaus Nørskov, Head of communication Red Cross • Leif Rasmussen. Strategic Branding. Lecturer, DIS – Study Abroad in Scandinavia • Matthew Bagwell, Managing Director Naked Communications Europe • Malene Torp, Executive Director, DIS – Study Abroad in Scandinavia • Peter Giacomello, Sponsorship and Reputation Director, Marketing Carlsberg • Seidi Suurmets, PhD Fellow at the department of Marketing, Copenhagen Business School.

Interviewees: Dennis Balslev, CEO IKEA Germany • Kaspar Basse, Founder, CEO Joe & The Juice • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Klaus Riskaer Pedersen, Entrepreneur, Author, Founder of CyberCity • Lars Liebst, CEO Tivoli • Christina Bilde, Spokes person Roskilde Festival • Lars Seier Christensen co-founder and fmr. CEO Saxo Bank • Mikkel Borg Bjergsø Founder and CEO Mikkeller • David Angelo, Founder & Chairman, David & Goliath advertising agency • Ole Henriksen, Founder and Creative Director, Ole Henriksen Skin Care Brand • Peter Holten Mühlmann, Founder and CEO, Trustpilot • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Peter Ålbæk Jensen, Producer, Founder & fmr. CEO, Zentropa • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • Anders Kryger, Senior Business Strategist, Industrial PhD Fellow at MAN Diesel & Turbo • Andreas Rasche, Professor at Copenhagen Business School. Department of Management, Society and Communication • Birgitte Mabeck, Head of fundraising and marketing Red Cross • Christer Karlsson, Professor CBS, Stockholm School of Economics, EIASM. Brussels Accredited “This is Lean: Resolving the Efficiency Paradox”, N. Modig & P. Ahlstrom “Research Methods for Operations Management” • Leif Rasmussen. Strategic Branding. Lecturer, DIS – Study Abroad in Scandinavia • Malene Torp, Executive Director, DIS – Study Abroad in Scandinavia • Matthew Bagwell, Managing Director Naked Communications Europe • Peter Giacomello, Sponsorship and Reputation Director, Marketing Carlsberg • Seidi Suurmets, PhD Fellow at the department of Marketing, Copenhagen Business School.

Interviewees: Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Molly DeWolf Swenson Founding member / CMO of RYOT • Ole Henriksen, Founder and Creative Director, Ole Henriksen Skin Care Brand • Peter Ålbæk Jensen, Producer, Founder & fmr. CEO, Zentropa • Johan Boserup, Global CEO of Trading at WPP's GroupM • Lars Seier Christensen, Founder and owner Seier Capital, Co-founder and fmr. CEO Saxo Bank • Lars Liebst, CEO Tivoli • Asger Leth, Director & Screenwriter, DGA award winner. (Ghosts of Cité Soleil, Man on a Ledge, Five Obstructions, Move on (Telekom)) • Anders Kryger, Senior Business Strategist, Industrial PhD Fellow at MAN Diesel & Turbo • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Christina Bilde, Spokes person Roskilde Festival • David Angelo, Founder & Chairman, David & Goliath advertising agency • Dr. Kate Stone, Director Novalia • Matthew Bagwell, Managing Director Naked Communications Europe • Malene Torp. Executive Director, DIS – Study Abroad in Scandinavia • Steffen Hjaltelin, Founder & Partner at Hjaltelin Stahl • Tue Walin Storm, Director, Screenwriter, Founder Storm/Hansen (Nielson, Ford, Pirelli, The Raveonettes).

Interviewees: Asger Leth, Director & Screenwriter, DGA award winner. (Ghosts of Cité Soleil, Man on a Ledge, Five Obstructions, Move on (Telekom)) • Andreas Rasche, Professor at Copenhagen Business School. Department of Management, Society and Communication • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class”• Birgitte Mabeck, Head of fundraising and marketing Red Cross • Christina Bilde, Spokes person Roskilde Festival • Dr. Kate Stone, Director Novalia • David Angelo, Founder & Chairman, David & Goliath advertising agency • Henrik Fisker, Automotive designer and entrepreneur (BMW Z8, Aston Martin DB9, V8 Vantage, Fisker Karma, Mustang Rocket, VLF Force 1, Destino V8) • Klaus Nørskov, Head of communication Red Cross • Lars Liebst, CEO Tivoli • Leif Rasmussen. Strategic Branding. Lecturer, DIS – Study Abroad in Scandinavia • Matthew Bagwell, Managing Director Naked Communications Europe • Molly DeWolf Swenson Founding member / CMO of RYOT • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Mikkel Borg Bjergsø Founder and CEO Mikkeller brewery, bars and restaurants • Ole Henriksen, Founder and Creative Director, Ole Henriksen Skin Care Brand • Peter Ålbæk Jensen, Producer, Founder & fmr. CEO, Zentropa • Peter Giacomello, Sponsorship and Reputation Director, Marketing Carlsberg • Peter Holten Mühlmann, Founder and CEO, Trustpilot • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • Steffen Hjaltelin, Founder & Partner at Hjaltelin Stahl • Tue Walin Storm, Director, Screenwriter, Founder Storm/Hansen (Nielson, Ford, Pirelli, The Raveonettes).

Interviewees: Mikkel Borg Bjergsø Founder and CEO Mikkeller brewery, bars and restaurants • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Molly DeWolf Swenson Founding member / CMO of RYOT • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • Peter Holten Mühlmann, Founder and CEO, Trustpilot • Steffen Hjaltelin, Founder & Partner at Hjaltelin Stahl • Stefan Kehl, Market Director Nordics (Norway & Denmark), SET, AppNexus • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Birgitte Mabeck, Head of fundraising and marketing Red Cross • Christina Bilde, Spokes person Roskilde Festival • Dr. Kate Stone, Director Novalia • David Angelo, Founder & Chairman, David & Goliath advertising agency • Johan Boserup, Global CEO of Trading at WPP's GroupM • Klaus Riskaer Pedersen, Entrepreneur, Author, Founder of CyberCity and CopyGene. Fmr. member of the European Parliament (MEP) • Klaus Nørskov, Head of communication Red Cross • Lars Seier Christensen, Founder and owner Seier Capital, Co-founder and fmr. CEO Saxo Bank • Matthew Bagwell, Managing Director Naked Communications Europe.

Interviewees: Dennis Balslev, CEO IKEA Germany. Fmr. CEO IKEA Denmark • Mikkel Borg Bjergsø Founder and CEO Mikkeller brewery, bars and restaurants • Anne Marie Bülow, Professor at Copenhagen Business School. Dept. of management, society and communication • Birgitte Mabeck, Head of fundraising and marketing Red Cross • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Fumiko Kano Glückstad, Assistant Prof. PhD in Cross-Cultural Communication & Cognition • Henrik Fisker, Automotive designer and entrepreneur (BMW Z8, Aston Martin DB9, V8 Vantage, Fisker Karma, Mustang Rocket, VLF Force 1, Destino V8) • Johan Boserup, Global CEO of Trading at WPP's GroupM • Karim Jabbar. Entrepreneurship & Innovation specialist. Industrial PhD Fellow, Lecturer, DIS – Study Abroad in Scandinavia • Kaspar Basse, Founder, CEO Joe & The Juice • Klaus Nørskov, Head of communication Red Cross • Lars Liebst, CEO Tivoli • Lars Seier Christensen, Founder and owner Seier Capital, Co-founder and fmr. CEO Saxo Bank • Leif Rasmussen. Strategic Branding. Lecturer, DIS – Study Abroad in Scandinavia • Matthew Bagwell, Managing Director Naked Communications Europe • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Ole Henriksen, Founder and Creative Director, Ole Henriksen Skin Care Brand • Peter Ålbæk Jensen, Producer, Founder & fmr. CEO, Zentropa • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • Peter Holten Mühlmann, Founder and CEO, Trustpilot • Tue Walin Storm, Director, Screenwriter, Founder Storm/Hansen (Nielson, Ford, Pirelli, The Raveonettes).

Interviewees: Kaspar Basse, Founder, CEO Joe & The Juice • Petter A. Stordalen, Founder and owner of Nordic Choice Hotels • David Angelo, Founder & Chairman, David & Goliath advertising agency • Dennis Balslev, CEO IKEA Germany. Fmr. CEO IKEA Denmark • Henrik Fisker, Automotive designer and entrepreneur (BMW Z8, Aston Martin DB9, V8 Vantage, Fisker Karma, Mustang Rocket, VLF Force 1, Destino V8) • Johan Boserup, Global CEO of Trading at WPP's GroupM •

Karim Jabbar. Entrepreneurship & Innovation specialist. Industrial PhD Fellow

Lecturer, DIS – Study Abroad in Scandinavia • Andreas Rasche, Professor at Copenhagen Business School. Department of Management, Society and Communication • Asger Leth, Director & Screenwriter, DGA award winner. (Ghosts of Cité Soleil, Man on a Ledge, Five Obstructions, Move on (Telekom)) • Birgitte Mabeck, Head of fundraising and marketing Red Cross • Benjamin Holk Henriksen, Associate professor, Author, Filmmaker ”The Mind of a Leader”, ”Holk Master-class” • Christina Bilde, Spokes person Roskilde Festival • Dr. Kate Stone, Director Novalia • Lars Seier Christensen, Founder and owner Seier Capital, Co-founder and fmr. CEO Saxo Bank • Lars Liebst, CEO Tivoli • Malene Torp, Executive Director, DIS – Study Abroad in Scandinavia • Molly DeWolf Swenson Founding member / CMO of RYOT • Malin Gardeström, International Marketing Manager, Carlsberg & Tuborg • Mikkel Borg Bjergsø Founder and CEO Mikkeller brewery, bars and restaurants • Ole Henriksen, Founder and Creative Director, Ole Henriksen Skin Care Brand • Peter Ålbæk Jensen, Producer, Founder & fmr. CEO, Zentropa • Peter Holten Mühlmann, Founder and CEO, Trustpilot.