40 + Episodes
Mission & Vision
Target group
Stakeholder - & Issue management
Positioning
Reflection on the Marketing Mix
Brand equity and Brand extension
Reflections on the SWOT analysis
Strategic Planning
Agency positions and the creative brief
Aristotle’s Modes of persuasion
Storytelling
Push Pull strategy
Community Marketing
Product Placement
Cross Promotion
Big data
Customer journey mapping
Social media & viral marketing
Paid, owned, Earned media
Barriers to entry
Centralization & Decentralization
Career Planning
Leadership & job motivation
Code of conduct and CSR
Business innovation
Reflection on Lean
Entrepreneurship: From idea to action
The basis for entrepreneurship
Managing investors and growth
And much more...
List of all episodes, click "Film streaming & Books"
Welcome
Holk Master-class offers educational film, books and online course development. Watch the episodes before class as flip-the-class-room, in class as basis for discussion, or as inspiration. Each topic is about 15 minutes in duration. Tailor made for individual learning or classroom interaction.
Contact us to hear more about our film series or how to implement our academic online courses and custom made programs at your academic institution.
And many more...
